I Go Where I’m a Guest

I may be suspicious of Subway, weirded-out by Walgreens and scarred by Sonic but I’ve got no problems with my friend Target. In fact, I’ve had such good experiences at Target that I recently wrote them a letter, professing my love.

I will say that the Plano Super Target is exceptional and not all Targets have demonstrated this type of stellar service but check it out:

I’ll just be walking around and someone in a red shirt will ALWAYS stop me and ask if I need help finding something. So the other day I took him up on it. I said, “Yes, I’m looking for the photo albums.” He said, “Well, you’re close but they’re down here on E17. Let me show you. A lot of them are on sale now.”

I said, “Oh, good!” And he said, “Well it’s good because they’re cheaper and bad because they’re picked over.” How nice! HE personally walked me over there and then gave me a Target-insider tip!

And it’s like that every time. I ask where the light bulbs are: “They’re in the Home Improvement section. Let me show you.”

Blank CDs? “Those are on B17, all the way down on the left-hand side.”

In my letter I told them it was like their employees work on commission or something! They’re so ultra-helpful I’m inclined to not make eye contact with anyone in a red shirt.

Oh, and I know what you’re thinking (at least I hope this is what you’re thinking): They’re just helping me because I’m totally hot, right? No, they help Frank too!

Here’s what Target wrote back to me (within 24 hours):


Great products. Great value. And great guest service - every time you visit our stores. That's what shopping at Target is all about, so I'm really happy to learn that team members was so helpful during your recent visit to our Plano Target store.

We count on friendly, energetic team members to make Target such a fun place to shop. I shared your comments with the Store Team Leader so that our team member can be recognized for providing outstanding service. You may also share your compliment about our team member with our Guest Service Team Lead by calling at the store. You may reach the store by calling (972) 424-9575.

We're always glad to hear from you, so if you have any questions or comments, give us a call at (800) 440-0680. You can also check with a Guest Services Team Lead at your store, or visit us on Target.com. Either way, we're here to help!

Thanks for shopping with us. We'll see you again soon at Target.

Sincerely,

Benny
Target Guest Relations
www.target.com
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It’s cute how Benny’s email was almost personal but since I complimented several “team members” it sort of threw him off: “I'm really happy to learn that team members was so helpful…”

But still, they called me a “guest” which is a real honor.

And did I mention that their employees are funny too? When I went to check out the other day there were two cashiers (I mean team members) standing in front of their lines, chatting. I walked up and said, “I’m ready to check out” and the guy looked at me all rudely and said, “Um, we’re talking!” We all started laughing and I said, “Hey, this isn’t Wal-Mart!” I think we’re all gonna go have mochas later. There’s an SB right in the Super Target!

Oh, and I also buy all my clothes at Target. Last time I got a shirt there Frank was so impressed he said, “I don’t know why you would ever shop anywhere else.”

He’s right. Good service. Good products. And now…good friends! What more could a guest want?