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Friday, November 04, 2005

Names. They are a changin'.

As a small-business owner—yes, I am—I spend a lot of time at Kinko’s. You know, copying, faxing and yesterday I tried scanning. I love Kinko’s. But lately they’ve been calling themselves “FexEx/Kinko’s.” I’m not against the partnership. FedEx has been good to me too. And they did a good job on the name transition. It’s like one day their signage, documents and website all had the new name. Very professional. Very non-ghetto.

But who are they kidding?

We—small business owners like myself as well as regular copy makers—are NEVER going to call this place FedEx/Kinko’s. I started thinking today, what if I did call it that?

I’d have to say to Frank, “I’ll take that movie back today because I have to go to FedEx/Kinko’s anyway.”

Or what if I was recommending the place to a friend? I would say, “Oh, you want your thesis bound? You should just take it over to FedEx/Kinko’s.”

I don’t see the day that this would happen.

I’ll also never call Ofoto its new name—Kodak Gallery. “Wanna see my pictures? I posted them on Kodak Gallery.” Weird.

Here’s another one for those of you who’ve ever lived in Austin: Do you call it 26th Street? Or Dean Keaton? I’m a 26th Streeter myself.

TV Shows: Valerie, Valerie’s Family, The Hogan Family, The Hogans. I don’t care if you’ve got Jason Bateman, I won’t watch you until you make up your mind!
And Taradise? Come on, the first few episodes were called “Wild on Tara” and then they suddenly called it Taradise as if that had been the name the whole time. Oh, both these shows are off the air? Nevermind.

People, I just don’t like change. I mean, you don’t see me going and changing my name. Well, there was that whole Simcik thing. But come on, I was never really a last name kind of girl anyway. I’m just Elsa. Like Madonna. Or Beyoncé.

You agree with me? You wanna make signs about it and protest? I know just the place to get that done— Finko’s. Hey, at least I’m trying.

6 comments:

Anonymous said...

I hate when names change. I still call Lakewood Church the Summit!

I am a 26th streeter myself. Well I am off to Finko's to drop off a package, maybe I will bind something while I'm there.

Anonymous said...

Totally agree, I still call Smirnoff Music Centre Starplex and Ameriquest Field The Ballpark.

Writinggal said...

I still call P. Diddy Puffy.

Liz said...

OOOh... I like this game. I still call myself Liz Lozier and I've been married for two years b/c I haven't changed my name yet.

Anonymous said...

Elsa, think he just goes by Diddy now.

Writinggal said...

Forget it. I'm just calling him Sean.