When I used to work in advertising, I was assigned to a popular bread account. This particular bread’s claim to fame was that their product was “hand-twisted.” Everything from their billboard ads to to their brochures had to say “hand-twisted.” When you took a tour of their facilities, you even saw these hand-twisters, people who spent all day twisting dough with their hands.
And for some reason, that was supposed to be appetizing.
I thought of those hand-twisters yesterday when Frank said, “This beer says it was ‘handcrafted.’ Why do I want someone’s hands in my beer?”
I see how something being made by hands is appealing for items like furniture, jewelry and clothing. But I don’t get it when it comes to food and beverages. Handmade doughnuts? Handcrafted wine? I mean, it’s bad enough that you may have used your feet to stomp the grapes for the wine. Now your hands are involved too?
Chick-Fil-a likes to brag that their milkshakes are hand-spun. Um, it’s okay to use a blender. Thanks.
I hope at least that they’re spun by human hands and not those cows that are always hanging around.
1 comment:
It's best to try not to think about how food is made, or break down what goes into it. If we did, no one would eat anything (We'd still drink though).
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